Purple Bull confronted additional criticism for its relationship with Russia this week, as campaigners unfurled an enormous banner exterior their HQ close to Salzburg.
The banner learn ‘RED BULL GIVES PUTIN WINGS’ and pertains to the vitality drinks determination to proceed promoting its product in Russia. The 400m2 additionally reveals an outline of Putin using the corporate’s bull brand.
In an announcement following the incident, Ukraine Solidarity Venture (USP) took credit score for the protest.
It learn: “The protest was organised by the Ukraine Solidarity Venture (USP) – a community of European and Ukrainian activists exposing international manufacturers for regressive insurance policies on Putin’s Russia. Corporations that proceed to commerce in Russia pay taxes to the Kremlin and threaten international solidarity within the face of Putin’s aggression”.
Earlier this month, Purple Bull additionally confronted protests at their Components 1 HQ within the UK. In that occasion, a message from 2022 Nobel Peace Prize winner Oleksandra Matviichuk was projected throughout the constructing.
The assertion from Ukraine Solidarity Venture additionally mentioned that it hopes these protests will push the model to rethink its exercise in Russia.
The assertion added: “It actually issues that Purple Bull remains to be on sale in Russia. It’s one of many world’s largest manufacturers and its determination to stay with Putin’s Russia is extremely important.
“Corporations that promote their merchandise there are paying taxes to the Kremlin and signaling that they’re comfy with the unlawful invasion of Ukraine. They should pull out. As issues stand, Purple Bull provides Putin wings.”
As issues stand, Purple Bull has suspended all advertising actions and new investments in Russia and complies with all EU and US sanctions. Nonetheless, the product stays on sale within the nation.